Published by: Para Yadav
Last update: March 15, 2023, 7:00 PM IST
2023 Honda City e:HEV (Photo: Paras Yadav/ News18.com)
Honda Cars India said the company will keep the option open to resume operations at its Greater Noida plant
Premium automaker Honda Cars India is poised to boost sales of its latest full-size sedan City, which comes with a variety of features including self-charging and Honda SENSING technology, a senior official said.
The Tokyo-headquartered automaker said the company will keep open the option to resume operations at its Noida-area plant, which has halted production since 2020 due to the COVID-19 pandemic.
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“At City we focus on two important technologies. One technology concerns the hybrid engine, which offers a unique self-charging and highly efficient dual-motor electric hybrid system mated to a smooth-running 1.5-litre petrol engine…” said Kunal Behl, Vice President Marketing and Sales, Honda Cars India Ltd, after the presentation of the city’s latest generation here.
“We think hybrid is a very good solution that could really help customers to start the electrification journey…we have introduced electrification to lower tiers which is a lakh (rupees) cheaper compared to the previous ZX variant,” he told PTI on Tuesday.
Referring to the Honda SENSING technology used in its cars, he said: “It’s a very strong safety concept. In heavy traffic, the car will automatically follow the car ahead.” In increasing its market share in Tamil Nadu, he said Honda has seen a strong contribution from the region, accounting for 10 percent of the total sales volume.
“Tamil Nadu contributes about 10 percent to Honda Cars and City has the largest market share at about 37 percent, while Amaze holds 26 percent in the low-end sedan segment,” he said.
When asked about the reopening of his Greater Noida facility, Behl said, “It’s an important facility for us. Works like R&D are done from this plant, which will continue… If there is an expansion in the future, we’re keeping our options open… We’ll decide at this point.” Regarding the shortage of semiconductor chips for vehicles, he told the Die Situation has eased after some issues were resolved last year. “In the last six months we haven’t had any chip shortages or any limitations,” he said.
Speaking of new model launches, he said the company’s sport utility vehicle is expected to be launched before the holiday season. “It will be released in the first half of this year before the festival time,” he said, declining to give further details.
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(This article was not edited by News18 staff and is published by a syndicated news outlet feed.)
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