creation

Websites are created with the markup language HTML. With the help of CSS (Cascading Style Sheet), for example, a uniform layout and design can be created, which can be applied to multiple websites.

layout

A website can be designed in any way, there are no regulations that have to be observed. However, it makes sense to stick to certain standards that are expected of the user. For example, placing a navigation bar on the bottom or right edge confuses some users who are used to navigating on the left edge. Such irritations quickly annoy a user and leave the website. An operator has the goal of keeping the user or potential customer on his site for as long as possible. On the one hand, he wants to sell and convince, on the other hand, the length of stay is also a variable that search engines take into account when ranking. Whether a user stays on a website does not only depend on the content but also the design.

linking

Each web page can be reached via one or more URLs. The page doesn’t need to be linked. If it is online without being reached via a link, crawlers will not be able to find it. The website can only be seen by entering the URL directly. In addition, the page can only be stored locally, i.e. not online. In the context of an entire website, care should be taken to ensure that there are no orphaned pages.

Static website

Static web pages are sent in response to a client request and then look like their designer designed them. If the appropriate HTML standards are observed, they can be accessed independently of the browser and operating system. The creation is trivial, the page layout is fast and the security is high.

Dynamic website

With dynamic websites, a distinction is made between client-side and server-side generated documents. The former are executed by the client’s browser and after that, the server connection no longer needs to be maintained. The user can interact with the page because it responds to user input. However, the page is static from the server’s point of view. Examples are Java applets or JavaScript calculators.

Documents generated on the server side are interpreted by the web server and it is responsible for the output. This is a great advantage: the user no longer has to worry about anything. However, if the programmer does not pay attention to security, there is a high risk of hacker attacks. Another disadvantage is that the server can be overloaded if too many clients use the service but the resources are not sufficient. There are many examples here: starting with the guest book, through forums to web shops with article directories, a lot is possible. In addition to PHP and Perl, programming is also done with CGI or ASP.

Importance for SEO

Each web page must be optimized on its own because every page is considered by search engines unless the canonical tag is set or it is not linked. Through on-page optimization, the page ends up higher in the ranking. It’s not just about the content, but also error-free code, long dwell time, short response time, and much more. For example, a flat design can be used to optimize the loading time. This reduces the loading time, which is an important factor influencing the user experience.