Storytelling is a narrative form in which certain messages, values and knowledge are conveyed w..
The term sponsored link can have two different meanings in oline marketing. On the one hand, th..
Teaching and learning based on knowledge transfer via electronic or digital media are subsumed ..
The term employer branding describes the strategic approach taken by companies to create a bran..
Brand awareness is a value that expresses the level of awareness of a brand as a percentage. Sp..
Return on investment, or ROI for short, is a key figure in marketing that compares the capital ..
A content management system (abbr.: CMS) is a system for creating web content that allows the e..
E-Commerce or eCommerce is a complex term that comes from the English language. In German, 'Ele..
