Employer Branding
The term employer branding describes the strategic approach taken by companies to create a bran..
Email Marketing
Email marketing is a direct form of online marketing. With the consent of the recipient, a c..
Lead generation with the help of online marketing
It is extremely important for a company to be noticed by potential customers. This is often sti..
Switch to Google Analytics 4 now!
In Google's traffic analysis, the future is called Google Analytics 4 and, among other things..
Social media recruiting: direct access to potential employees
Nowadays, the internet and especially social media play a central role in people's everyday liv..
Meme definition: What is a meme?
Everyone knows them, everyone loves them - memes! They express moods, comment on current events..
Geo Marketing
Geo Marketing deals with the geographical conditions in marketing. Regional aspects affect the..