Category: Wiki – Know How (Digital Marketing Encyclopedia)

Brand awareness is a value that expresses the level of awareness of a brand as a percentage. Sp..

Return on investment, or ROI for short, is a key figure in marketing that compares the capital ..

A content management system (abbr.: CMS) is a system for creating web content that allows the e..

E-Commerce or eCommerce is a complex term that comes from the English language. In German, 'Ele..

Bing is the successor to Microsoft's Live Search search engine and sees itself as a decision-ma..

SQL is the abbreviation for Structured Query Language, which has established itself as the stan..

Definition: A meta description is a short descriptive text intended to summarize the content of..

To generate new customers for a website, there is the possibility of placing paid ads in the se..

In online maketing, a newsletter is an electronic circular or info letter that is periodically ..

Since 1999, an RSS feed has enabled users to receive up-to-date information about changes to a ..